From Generic Office Space to Curated Workplace Experiences
How Spatial Intelligence Brings the Experience Economy to Where We Work
Welcome to the Experience Economy
You already live in the experience economy everywhere except work.
Netflix
Doesn't sell movies—curates personalized viewing. Every recommendation is tailored. It remembers where you paused.
Spotify
Doesn't sell music—crafts listening experiences. Discover Weekly feels like it knows you intimately.
Amazon
Doesn't just sell products—delivers shopping experiences. One-click ordering. Anticipates your needs.
Luxury Hotels
Don't rent rooms—create hospitality experiences. Remember your preferences. Adjust to your rhythm.
But Your Office?
Still selling square footage. Generic desks. Standardized conference rooms. One-size-fits-none spaces.
The disconnect is costing you talent, productivity, and millions in wasted real estate.
The Procurement Problem: Buying Containers, Not Experiences
When companies procure office space today, they're asking 1990s questions.
What Companies Ask
  • How many square feet per employee?
  • What's the lease rate?
  • Does it have conference rooms?
  • Will our headcount fit?
These questions assume offices are commodities. Interchangeable containers where work happens.
What Employees Experience
"I can never find my teammates when I need them"
"The collaboration space is too loud for thinking"
"I waste 20 minutes finding somewhere to work"
"I'm more productive at home"
42%
Average Utilization
Most office space sits empty daily
$2.5M
Wasted Spend
Annual lease payments on underused space
67%
Prefer Remote
Employees who'd rather work from their couch
The Experience Economy Comes to Workplaces
What If You Could Procure Office Space the Way Netflix Curates Content?
Imagine procuring office space where you can preview, personalize, and perfect the experience before committing.
01
Preview the Experience
Walk through spaces virtually. See how your Tuesday standup feels. Test collaboration zones with your team.
02
Understand Fit with Precision
"This space matches your collaboration patterns with 87% confidence." Data-driven space selection.
03
Personalize at Scale
Spaces adapt to individual preferences. Intelligent routing finds your team. Predictive suggestions optimize your day.
04
Continuously Improve
Real data on what works. Evolve based on usage. Compare to benchmarks. Improve weekly, not yearly.

This isn't future thinking. This is spatial intelligence today. Transform how you procure workplace experiences.
How Spatial Intelligence Enables Experience Procurement
Think of spatial intelligence as the Netflix recommendation engine—but for physical space.
The Three-Layer Technology Stack
Layer 1: Perception
The office becomes self-aware. Creates living 3D understanding. Tracks occupancy, noise, lighting. Updates continuously.
Layer 2: Intelligence
The office learns what works. Identifies patterns. Predicts needs. Benchmarks performance. Understands preferences.
Layer 3: Curation
The office delivers personalized experiences. Guides to optimal spaces. Adjusts environment automatically. Orchestrates seamless transitions.
The result: Your office becomes a curated experience platform, not a static building.
Transforming Procurement: From Transactions to Experience Design
Old Procurement: Buying Square Footage
1
Define Requirements
Headcount × square feet formula
2
Tour Properties
Quick walkthrough of available spaces
3
Negotiate Terms
Focus on lease rate and length
4
Sign and Hope
Cross fingers it works out
5
Discover Problems
After move-in, it's too late
6
Accept Mediocrity
42% utilization becomes "normal"
What you get: Generic office space

New Procurement: Curating Experiences
01
Define Experience Vision
What does a great day look like? Which behaviors drive outcomes?
02
Virtually Audition Spaces
Create digital twins. Let employees experience them. Test scenarios.
03
Match with Precision
89% confidence match. Acoustic profile analyzed. Utilization predicted.
04
Optimize Before Occupying
Test 15 layouts virtually. Employees vote. Get it right first.
05
Continuously Evolve
Monitor quality real-time. Adapt based on usage. Improve weekly.
What you get: Curated workplace experience employees actually choose
The Business Case for Experience Procurement
Traditional Office Procurement
Real estate cost: $12,000 per employee annually
Utilization: 42% average
Employee satisfaction: 5.2/10
Recruitment impact: Neutral
Retention impact: Minor
Effective cost: 2.4x actual lease rate
Experience-First Procurement
Real estate cost: $12,000 per employee (same budget)
Utilization: 68% optimized
Employee satisfaction: 8.1/10
Recruitment impact: 32% cite workplace as factor
Retention impact: 19% improvement in intent-to-stay
Effective cost: 1.5x actual lease rate
The Hidden Value Multipliers
Talent Attraction
54% of candidates evaluate workplace experience. Your space becomes competitive advantage, not commodity cost.
Retention Savings
Each prevented departure saves $75K-$200K. A 10-point satisfaction increase prevents 8-12 departures annually.
Productivity Gains
Well-matched spaces show 15-25% higher productivity. That's $3M-$5M annual value in a 100-person company.
Brand Equity
Glassdoor reviews prominently feature office experience. Your workplace becomes marketing, not overhead.
From First Principles: Why Experiences Beat Spaces
Pine and Gilmore's Experience Economy thesis (1998): Economic value progresses through stages.
Commodities
Coffee beans—lowest value, easily replicated
Goods
Packaged coffee—branded, higher value
Services
Starbucks coffee—served with convenience
Experiences
The "third place" atmosphere—highest value, hardest to replicate
Today's Office Procurement
Stuck at the "goods" stage. You're buying packaged space—desks, rooms, square footage.
Generic space is a commodity anyone can copy.
Experience Procurement
Moves you to the "experience" stage. You're curating how work feels—energizing, enabling, magnetic.
Curated experiences are your competitive moat.
What "Curated Workplace Experience" Actually Means
Not fancy furniture. Not ping pong tables. Not free lunch.
Personalized
Spaces adapt to individual needs. The office knows you need quiet mornings, energy afternoons.
Intentional
Every element serves a purpose. This corner sparks creative collisions. That zone protects deep focus.
Responsive
Adapts to real-time conditions. Collaboration space converts automatically. Suggests alternatives when full.
Evolving
Improves based on data. Layout adjusted to actual work patterns. Finding teammates 40% easier.
Predictable in Value
Employees know what they'll get. Coming in Tuesdays is worth it. Consistently delivers best work environment.
"The office knows I need quiet in mornings, energy in afternoons. It guides me to where my work style thrives."
"They adjusted the layout based on how we actually work. Last month's changes made everything smoother."
"Coming in Tuesdays is worth it—my whole team is there and the spaces are optimized for our rituals."
The Procurement Transformation Roadmap
1
Phase 1: Your Next Lease Decision
Apply spatial intelligence to one upcoming procurement. Create digital twins of top 3 candidates.
Investment: 2-5% of lease value
De-risking: Avoid $200K-$500K in post-occupancy fixes
2
Phase 2: Experience Optimization
Deploy spatial intelligence in your new space. Gather 90 days of usage data. Optimize based on patterns.
Target: 60%+ utilization, 7.5+ satisfaction score
3
Phase 3: Portfolio Intelligence
Apply learnings across all locations. Build your experience playbook. Each space benefits from collective knowledge.
Outcome: Workplace becomes branded, replicable experience
4
Phase 4: Competitive Differentiation
Workplace experience becomes recruitment advantage. Candidates choose you for workspace quality.
Achievement: Competing in experience economy, not space economy

Start Your Transformation
Every journey begins with a single lease decision. Make your next procurement decision an experience-first decision.
The Choice
Continue the Old Way
Make multi-million dollar decisions with minimal data
Hope employees will use what you've built
Accept 40% utilization as inevitable
Watch talent choose companies with better experiences
Embrace Experience Procurement
Make evidence-based decisions with spatial intelligence
Know employees will thrive in purpose-built spaces
Achieve 65%+ utilization through intelligent matching
Attract talent with experiences competitors can't match

The Experience Economy Has Transformed Everything
Entertainment
Shopping
Travel
Dining
Fitness
Workplaces are the last frontier.
The companies that figure this out first won't just have better offices. They'll have a competitive advantage in the war for talent.
The Future of Work
The future of work isn't about returning to the office.
It's about creating offices worth returning to.

Spatial intelligence makes that future possible today. Transform how you procure, optimize, and experience workplace environments.